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SEO for e-commerce is a set of measures aimed at increasing the visibility of an online store in search engines. This allows you to attract more targeted traffic, which in turn leads to increased sales.
SEO for e-commerce has a number of advantages, in particular:
- Increase visibility in search engines. A properly optimized online store will be displayed higher in search results, which will lead to an increase in visibility and, accordingly, the number of visitors.
- Attracting targeted traffic. SEO allows you to attract exactly the audience that is potentially interested in your products or services.
- Sales growth. An increase in visibility and the number of website visitors usually leads to an increase in sales.
- Reduced advertising costs. SEO is an effective way to drive traffic to your website without having to spend money on advertising.
The main services included in the SEO service for e-commerce:
- Keyword research. At this stage, an SEO specialist studies what queries potential customers use to find the goods or services offered by your online store. This will help you determine which keywords to focus on when optimizing your website.
- Creating high-quality content. Content should be relevant to search queries and useful for users. This will help attract and retain visitors to the site.
- Metadata optimization. Metadata such as titles, meta descriptions, and URLs should be optimized for search engines. This will help the site to appear better in search results.
- Metadata optimization. Metadata such as titles, meta descriptions, and URLs should be optimized for search engines. This will help the site to appear better in search results.
- Links to the site. Links from other reputable websites help to increase the credibility of your website in search engines.
- Technical optimization. The loading speed, structure, and navigation of the website should be optimized to improve its SEO.
Take a look at how we’re different:
Other SEO agencies
- Overpromise and underdeliver
- Offer one-size-fits-all solutions that produce mediocre results
- Team members are overworked and juggling too many projects, which leads to missed deadlines and mistakes
- May not be transparent about whether the current strategy is working or if tasks are falling behind
- Prioritize quick results and quantity over quality
- Measure success by keyword rankings and organic traffic rather than meaningful outcomes
- The relationship feels transactional, with the vendor simply taking orders and not providing strategic guidance
- May take your money and then outsource the project to unqualified freelancers
Rankexperts
- We're only interested in projects that we're confident we can succeed at.
- We'll take the time to understand your business, goals, and needs before developing a custom strategy to boost your revenue.
- Each of our teams is dedicated to a single client, so your project will get our full attention.
- We'll be completely transparent about our progress towards your goals and deadlines, and we'll be the first to let you know if anything isn't going according to plan.
- We care about your long-term SEO success and know that quality traffic is more important than quantity.
- We understand that ROI is the most important metric at the end of the day.
- We feel like an extension of your marketing team and are fully invested in your success.
- We craft results-driven strategies that work
- We conduct a thorough vetting process to assemble a team of specialized experts perfectly tailored to your project.
A step-by-step process of creating SEO for e-commerce:
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Business and target audience analysis
The first step is to understand business, target audience, and their needs. This will help to determine which keywords we should focus on and develop a strategy that will effectively engage them.
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Keyword research
Once we understand your target audience, we can start keyword research. This will help us determine what queries potential customers use to find your products or services.
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Content optimization
Content should be relevant to search queries and useful to users. This will help to attract and retain visitors to your website.
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Optimization of metadata
Metadata is information about a page that is not displayed on the page itself but is used by search engines to index and rank it.
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Link optimization
Links from other sites to your website help to increase its authority in search engines.
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Technical optimization
The loading speed, structure, and navigation of the site should be optimized to improve its SEO.
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Monitoring and analysis of results
It's important to regularly monitor the results of SEO efforts and make the necessary adjustments. This will help you achieve the best results.
Professional opinion from our expert
Quote title
“Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions“
Jacob Jones / SEO expert
Don't throw your money away on SEO agencies that make big promises but don't deliver.
Don't let your SEO dreams go up in smoke. Book a free consultation with us today and let us help you make them a reality.